THEINFITECH Officially Rebrands as AMIRA – Establishing Position as “Small Giant” in AI & Big Data

Hanoi, June 30, 2025 – After more than 3 years of operation, THEINFITECH Co., Ltd has officially rebranded as AMIRA HOLDINGS and upgraded its business model to a HOLDINGS structure. This transformation reflects the company’s maturation journey and new vision – to become a leading “Small Giant” technology company in AI & Big Data in the region.

Strategic Vision: “Small Giant, Big Impact with AI & Big Data”

AMIRA was born with the aspiration to become a leading Small Giant in AI & Big Data technology, helping businesses unlock their potential and create breakthrough value. AMIRA’s core philosophy is to combine artificial intelligence with deep business insights, transforming data into competitive advantages for enterprises in the digital era.

Sharing about this decision, Mr. Thomas (Manh) Nguyen – CEO of AMIRA stated: “AMIRA is not just a new name, but embodies the ‘optimization’ philosophy we pursue. Instead of chasing large scale, we focus on quality and impact. A compact but excellent team can create much greater value than what numbers can represent.”

New Organizational Structure – Comprehensive Technology Ecosystem

The transition to a Holdings company model helps AMIRA build a complete technology ecosystem with clear structure:

• System Development Services (including the following companies): Amira Tech VN, Amira Tech JP – Coming Soon…
• In-house SaaS and AI Agent Product Development Business: SalesSmart – B2B sales support SaaS platform utilizing cutting-edge AI technology and big data (Coming Soon…)

3-Tier IT Ecosystem – Partnering from Ideas to Success

AMIRA builds an “optimized” IT ecosystem following a 3-tier development model, ensuring every client can start from any point and scale according to their needs:

Tier 1 – CURRENT FOCUS: SOLID FOUNDATION

• ITO (IT Outsourcing) – Custom Software Development Services

This is the first pillar and core of Amira. We have invested heavily in perfecting this service, building an excellent team of engineers from Vietnam’s leading universities who are fluent in Japanese. Each ITO project not only meets immediate client needs but also provides opportunities to accumulate deep understanding of the Japanese market, creating a foundation for future services.

• LaaS (Lab as a Service) – International Standard Development Team Extension

Developed parallel to ITO, LaaS is a solution for expanding development teams without barriers in recruitment, quality, and communication. Our differentiation lies in:

• Cultural-technical bridge with Japanese N1-level BrSE engineers
• Agile Scrum processes with daily communication and transparent management
• CI/CD and automated testing ensuring sustainable quality
• Deep understanding developed through long-term collaboration

Tier 2 – CURRENT ADVANCEMENT: PLATFORM & DATA-DRIVEN GROWTH

• AI SaaS, Apps & AI Agent – Artificial Intelligence Power Within Reach

With a solid foundation from ITO and LaaS, we are advancing into the development phase of AI SaaS, Apps & AI Agent ecosystem.

Marking this advancement, we will soon launch SalesSmart – a B2B Sales support SaaS platform – where experience and open data are transformed into automated AI solutions, bringing immediate value to your business.

• Data Marketplace

Parallel to AI SaaS & AI Agent, we are building a Data Marketplace platform – transforming data into strategic assets with a secure, compliant, and value-rich exchange platform. This is a strategic move to fully exploit value from data collected through foundational projects.

Tier 3 – FUTURE VISION: EXPANDING STRATEGIC PARTNERSHIPS

Our ecosystem doesn’t stop at current services. With a long-term vision, we aim to develop deeper partnerships in the future:

• Joint Venture – Strategic Alliances (Vision)

When client relationships are deep enough and market opportunities align, we aim to build strategic joint ventures – combining Amira’s AI & Big Data expertise with partners’ industry knowledge to create breakthrough solutions.

• BOT – Build-Operate-Transfer Comprehensive Solutions (Prospects)

In the future, when the ecosystem is fully developed, we will be capable of providing comprehensive BOT solutions for large-scale digital transformation projects, integrating all capabilities from development, operation to complete transfer.

DEVELOPMENT PHILOSOPHY: STEP-BY-STEP SOLIDITY

Amira’s unique strength is not doing everything at once, but the ability to build each tier of the ecosystem solidly, with superior quality before expanding:

Solid Foundation (current) → Growth Solutions (developing) → Strategic Partners (future vision)

We believe that focusing resources on each development phase will create the greatest value for clients – ensuring each service is perfected before advancing to the next phase. This is not a limitation, but a deliberate strategy to build a sustainable ecosystem, partnering with clients on a long journey, starting from the Japanese market and moving toward a global vision.

Unique Competitive Advantages

AMIRA proudly possesses unique strengths:

• Young Talent Team: 60% of engineers graduated from Hanoi University of Science and Technology – Vietnam’s leading technical university. Notably, over 50% of staff are proficient in Japanese from N3 level and above, creating significant advantages when working with the Japanese market.

• Practical Experience in AI & Big Data: From intelligent search systems RAG, OCR text recognition, automated data analysis, to real-time support solutions – AMIRA has successfully deployed diverse AI projects across industries from HR, real estate to manufacturing and healthcare.

• Optimized Work Processes: Proud of a 100% on-time project completion rate thanks to intelligent management processes combining Notion technology and continuous improvement culture.

Continuous Commitment to Clients

AMIRA commits that all current projects and contracts will continue smoothly as usual. This rebranding only brings additional strength to better serve clients.

Currently, the company is partnering with over 35+ diverse clients from dynamic startups to large enterprises, implementing advanced technology projects across various sectors including: AdTech, HRTech, EdTech, Re-Tech, Ecommerce, and more.

Development Prospects

With the new structure, AMIRA aims to expand to the Japanese market and regional countries, while developing more breakthrough technology products in AI & Big Data.